banner ad

Event Programme

9.00 – BREAKFAST

Sign in and a chance to explore the blogger bar/pick up products.

Feel free to do this throughout the day if there are any talks you do not wish to attend.

10.00 – Introduction from Handpicked Media

10.05 – Garry from Why Communicate
Tips and tricks on how to improve your blog traffic – BEGINNERS.

  • How to make the most of Google Analytics.
  • SEO (search engine optimization) tips.
  • How to use Facebook and Twitter to the fullest potential.

10.30 – Tips and tricks on how to improve your blog traffic – EXPERIENCED.

11.15 – Rebecca Miskin from Hearst.
The Future of Print in an Online World.

  • Print vs. Online Media
  • What do you see as the future for magazines?
  • Where is Online Media today.

12.00 – Sháá Wasmund – Social Media Expert, founder of Smarta.com and Cosmopolitan Business Woman of the Year.

  • How can you utilize all the free tools & know what platforms drive traffic & promote yourself online

12.45 – LUNCH

2.00 – Mark Borkowski – Media & PR Expert

How has digital changed your outlook of the Media

  • With the rise of social media and other online forums, everyone is now a commentator.
  • The importance of co-ordinatating communications strategies into coherent, flexible and responsive narrative.
  • Illustrated with examples from the arts, and backed up with publicity achievements from John the Baptist to Jedward.

2.30 – Jane Cunningham – British Beauty Blogger
Rules of Engagement for PRs and Bloggers.

  • How to build relationships with bloggers.
  • How to build relationships with PRs.

3.00 – BEAUTY PANEL

  • Affiliate programs – do they work are they worth it?
  • Do you disclose affiliate links and/or PR samples?
  • What drives the most traffic to your blog?
  • How to beauty pages in a magazine compare to online features?
  • How do you deal with exclusives and embargoes.

4.00 – FASHION PANEL

  • Affiliate programs – are theyworth it?
  • How do you feel about posting ad campaigns for free?
  • Do you feel that brands are bartering with you to post free advertising?
  • What drives the most traffic to your blog?
  • How do fashion editorials in magazines compare to online features?
  • What do you wish you knew before you started blogging?

5.00 – Close of the day, thanks from the #HPMSocial team!